The aim of the blog is to offer the reader more insights into what it takes to Win. These can be lessons you have learned, words of advice you wish to pass on, stories of adversity faced and conquered.
So You'd Like To Blog for Winning in Life and Work
If you’d like to blog for us, please take some time to read through our guidelines. It will give you a leg up on the people who don’t.
Why should I write for the Winning Blog?
Blogging for WiLaW helps you to build your reputation and further cement your status as an expert. When you write for us, you become part of our “family.” Not only will you get a lot exposure and credibility, you have the potential to connect with some of our influential bloggers if they like your post.
What’s In It For Me?
Sharing your expertise with an engaged audience of likeminded individuals who are into self development and who are looking to find new information to help them overcome the obstacles which they are facing.
By sharing your knowledge, expertise and experiences, not only are you helping them, but you also establish yourself as the expert in your field – to whom will they turn when they decide they need more information or want to work with someone in that field? The expert who inspired them – you!
Who is WiLaW’s audience?
In short, people who are looking to Win in life and / or work. By which we mean people who know that they are capable of more, that they deserve more, if only they could find out how to burst through their barriers and obstacles. People who are keen to learn and grow and assimilate other people’s experiences and to incorporate them in their own Winning lives.
They come from a wide variety of backgrounds – some may be employed, some may be business owners, some may be retired or out of work. All are seeking to discover the secrets to Winning, be it personally, professionally, socially or romantically.
What makes a good WiLaW post?
We get far more submissions than we can accept (this is a great community!). To give yourself an edge, consider these tips:
- Read our blog. Develop a sense of what we publish;
- Have, and hone, a main message. Edit your intro so that the point of your post is ridiculously clear;
- Be prescriptive. Don’t just tell readers to do something. Explain how;
- Tell a story – like a journalist. Cover who, what, when, where, how, and why. Make it personal. Share things you’ve done and seen, lessons you’ve learned, problems you’ve solved, etc.;
- Make it concrete. Give examples, details, metrics. Tell and show. Make it real. Deliver aha moments for readers who may be scratching their heads;
- Make it long enough to engage and enrich readers (but no longer);
- Avoid buzzwords. Or, if you absolutely have to use them, explain them;
- Be thoughtful when including links. Posts with too many links back to your domain will look spammy and will be rejected;
- Use a friendly voice. Say I, we, you. Use contractions as you would normally (you’ll). Write as if talking with a friend;
- Give credit. Check your facts and quotations. Cite your sources;
- Let your heart show. Where appropriate, share your feelings!
What is the Winning Blogs style?
Just sound like yourself! There is no single unified style or voice for the WiLaW blogs, because it is better for your individual voice to come through naturally. That said, here are some characteristics which are helpful –
- Authoritative but not pompous
- Approachable but not meandering
- Informative but not dull, preachy or academic
- Quick-witted and relatable but not too corny
- Entertaining but not inappropriate
Avoid marketing-speak, tired clichés and technobabble in favour of plain English. In other words, don’t sound like this.
How do I submit a post to WiLaW?
When you register, you’ll receive an email with your login details. To complete your registration, log in, click on the Profile link on the left hand side menu, and do the following steps –
- Add your relevant social media links (we currently support Google Plus, Twitter Name, Facebook, Flickr, Linked In, Pinterest, Skype and YouTube. If you enter your GooglePlus details, then you will receive author credit from Google for your post;
- Fill out your Biographies – the short bio (aim for around 50 – 100 words) which will appear after each article you post, and the extended bio which will appear on your blog author page where you can tell them a bit more if you choose. For both bios, remember to tell the reader a little bit about you and be sure to include relevant links such as how they can contact you or find out more;
- Upload your Avatar (your headshot which will accompany your posts).
When you are registered, you can log in by clicking here.
To submit a post, log in, go to the Posts menu on the left, and elect Add Post.
From here, you can create your post – give it a title, create your post, optionally (but highly recommended!) add appropriate tags on the right hand side (select from existing tags, and add your own if you feel it appropriate), and add a Featured Image from the lower right hand side. You might also choose the appropriate Category for your post – if you feel that it requires a category which does not already exist, then you can mention this in a comment on the first line of your post, which we will remove prior to publication.
Once you are happy with your post (you can Preview it as often as you like to make sure it looks good), click “Submit For Review” and it will come to us for review and, all being well, we will then schedule it for posting.
What is the editorial process?
- If your post meets our requirements, conforms with our guidelines, and will be of interest to our readers, then we will schedule it for posting;
- If your post doesn’t meet these criteria, then we will get in touch with our concerns and suggestions, and it is then up to you to either revise your post accordingly and resubmit it, or to delete your post if you feel it appropriate.
We will let you know the outcome either way by email.
- If you need to know whether your post is accepted within a certain timeframe, please let us know, and we will do our best to accommodate you;
- While we cannot always honor publication date requests, please let us know if you have a date to meet and the reason why. It helps to give us as much advanced notice as possible for this to give us the best chance to schedule appropriately.
How can I increase the chance that my post will be accepted?
Provide at least one “Aha!” moment. By the time they have finished reading your article, your reader should be thinking at least one of these things –
- “Now I get it.”
- “That’s a new way of looking at it, I hadn’t thought of if that way before”
- “Hey,this is something new I can do, and I now know exactly how to do it.”
Here are some ways to do that:
- Have a clear point that is woven throughout the piece.
- Include specific step-by-step instructions on how to do something. (We don’t want our readers thinking, “That’s a great idea, but how do I do it?” Right there, you’ve lost most of them.)
- Include examples, metrics and their sources.
- Re-read your intro. Can you cut a paragraph (or more) to get to the point more quickly?
- Use subheadings, bulleted lists, etc to highlight key concepts and action items.
- Tell good stories, especially personal ones – people LOVE stories, and they are a great way of getting the point across in an easy to understand way without appearing “preach”.
How can I sabotage my post’s chance of being accepted?
Any of these are a great way to reduce the chance your post will be accepted –
- It has been published elsewhere;
- It is substantially a copy of someone else’s material;
- It’s too basic;
- It’s a things-to-do overview with little or no detail on how to do those things;
- It rambles and doesn’t make a main point;
- It crams too many points into a single post (better to split those into separate posts);
- It leaves the reader wondering what to do with the info;
- It is blatant link-bait with little original insight or practical discussion.
- It’s an op-ed-style post that discusses why an issue is important without discussing what, specifically, the reader can do;
- It’s a thinly disguised advert designed to promote the benefits of one specific product/service over others;
How Can I Promote My post?
Meanwhile, you can help to promote your post by doing one or more of the following –
- Tweet it out to your network;
- Share it on Facebook and Google+ and tag Winning In Life And Work;
- Pin it on Pinterest;
- Share an update on LinkedIn from your personal profile home page;
- Respond to all comments to create conversation around your post – you’ll gain some new fans this way.
- Your post must be original and must have never been published before on the Internet;
- You agree to not publish the post anywhere else (i.e., in your own blog or as a guest post in other blogs);
- Your bio will be posted at the end, that is the best place to include links back to your own site and contact details, avoid placing them in the main post itself;
- Content length is up to you, although bear in mind anything under 400 words is likely to offer too little information to be of use;
- Use H2 tags for your headings, and H3 to H6 tags for sub-headings;
- A table of contents will automatically be added on the right hand side of your post if you have more than 4 headings;
- ▢ Have I registered?
- ▢ Have I completed my profile, especially my biographies, my social media links, and my avatar?
- ▢ Does my post have a clear objective?
- ▢ Is there a clear message for the reader to take away?
- ▢ Do I explain why they want to know this, what they need to know, and how to achieve it?
- ▢ Have I included an image for the “featured image”?
- ▢ Have I made sure I have not posted this anywhere else?
- ▢ Have I cited my sources?
- ▢ Have I proof-read and spell-checked my post?
- ▢ Have I only used H2 – H6 headings and not H1?
- ▢ Have I previewed my post to make sure it looks good?
- ▢ Have I clearly explained any jargon if I absolutely had to include it?